THE SCIENCE OF BEAUTY. In ancient Greece it was all about the math. They believed that beauty had a ratio: roughly 1.618 to 1. The Greeks called this ratio phi and used it obsessively in their architecture and art. Temples like the Parthenon and the Acropolis have phi all over them. And so does George Clooney’s face.
-From Bogus to Bubbly: An Insider’s Guide to the World of Uglies (Scott Westerfeld)